Websites and Social Media are essential components of a business strategy with more and more consumers looking for services and suppliers from the comfort of their own homes and the convenience of their mobile devices.
To be effective your website must be part of your overall business strategy with a defined purpose, target audience and overall set of goals. We can work with you to define an overall online marketing strategy encompassing the many online Social Marketing Tools available. We can help you decide what will work best for your business and provide training if required.
An online presence has become essential for businesses with 42% of Irish consumers purchasing online from retailers in other countries. The Irish Government is keen through its Digital Strategy to grow the sector by 2,000 companies by the end of 2017.
The benefits of having an online presence contribute to the credibility and marketing reach of a business.
Marketing Tool
Websites are one of the main marketing tools used for communicating with your customers. Even if you are not selling a product or service people expect you to have a web presence to explain your mission or group’s purpose.
Credibility
A website gives your business credibility. It is an information source for potential customers and keeps existing customers up to date with your business. If you don’t have a website potential customers may take their business elsewhere opting to do business with your competitors.
Availability
Your website is available 24/7 and anywhere a mobile signal can be picked up so you can target a worldwide marketplace without having to add to your marketing budget.
Marketing
A website can be used to showcase your work in a way you cannot describe over the phone or detail in a brochure. As well as saving you time and money a website makes it easier for you to market your business and helps you to add value to your products by providing additional information to your customers.
Social Media
There are multiple social media platforms that your business or group may need to operate. You need to establish where your customers are, where they expect you to be and use this information to build a strategy to integrate these tools with your website.
