Well organised and well written content is essential to attract visitors to your site. After all, this is how Google and other search engines find you. High quality website content is what will keep your customer on your site and help you to edge ahead of your competitors.
The following Infographic from Quicksprout highlights 10 elements of high quality website content.
In summary, website content should be relevant and in context. Text should be highly readable, well formatted and free from spelling and grammatical errors. Text should be enhanced by including relevant images and video. Topics should be well researched and references, shareable on social media and internally and externally linked to other relevant content. And the biggest challenge for many people….write more content. Readers like articles to be about 1,600 words, whereas Search Engine Optimisation indicates that content should be more than 2,000 words.